Popular group Super Junior will show off their first Japanese album. It is analyzed as a strategic move to expand to the Japanese market. Many Korean idol groups challenged the Japaneses market. But Super Junior has never officially expanded to the Japanese market.
The management company SM Entertaiment stated on April 26, “the group will be releasing their first Japanese single “Beauty(Bonamana). Starting next month, the song will be shown on major Japanese TV channels as the commercial song for Japanese convenience store company Circle K Sunkus.” “Beauty” is already a hit song in Korea as well as the countries all over Asia.
Super Junior has contracted with Avex at the end of last month and has thought about advancing into the Japan market. Even though they did not officially debut, they held 3 concerts at Yokohama arena, Japan in February. A SM rep stated, “even thought they will be releasing a single in Japanese, they will not be doing any promotion activity in the country. Their official debut will occur later.”
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- Super Junior to release “Bijin (BONAMANA)” in Japan (allkpop.com)