The typhoon of a girl group that is 2ne1 has taken the world by storm with their first full-length album: To Anyone. Thousands of fans all over the world have talked about the album that has defied the Kpop Girl Group norms. These charismatic girls with their androgynous feel has captured the hearts of Korean bigshots and celebrities in the west as well. From Will.I.Am to Jeremy Scott, the list goes on. But let us look at the Korean market. How popular is 2ne1 among the ordinary Korean population?
According to Mnet, one of Korea’s top networks, 47% of 2ne1′s fans are male while the remainig 52% are female. It has been evident and emphasized that 2ne1′s niche market has always been the female population because of the ‘Miss Independent Theme’ that is engraved in 2ne1′s style. As the popular Gag Concert character Wang Biho implied: Other girl groups beg guys to notice them yet 2ne1 tells them “I Don’t Care” and “Go Away.”
What is more surprising is that majority of 2ne1′s fans are from the 30 – 39 year old age group. The number of single women from this age group has been steadily increasing in Korea as it has become the perfect environment for a woman to pursue her dreams. Women in Korea have chosen to reach their dreams, and 2ne1 songs with lyrics like “Can’t nobody hold us down” (Can’t Nobody) or “I’m busy, let me go! Let go of my hand please, I’m really not interested” (I’m Busy) encourage these women to go and not let gender hinder their pursuit of success.
In relation to that, the teen market comprises 25% of their fans. 20-29 year olds are 26% of their fan base and 18% are 40 years old and above.
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