After the influx of girl groups this summer, boy groups are finally making their comebacks. This time, it’s the sweet idol SHINee vs. the BEAST-ly idols. Both groups’ concepts are complete opposites of each other.
BEAST’s “Soom” comeback concept symbolizes the birth of a very manly group. Their concept is dark and fill of charisma. Their hair colors are all dark except for Junhyung’s whose hair is brown. Hair stylist Junoh commented, “With the season changing to fall, more and more idols are appearing with calm hair colors instead of bright and stand out colors.” Additionally, she added, “The dark wine color Lee Kikwang portrays is a strong, but sexy feel which adds on to the beastly idol image.”
On the other end of the spectrum is SHINee, who went for the romantic, more colorful look, as they promote their follow-up song, “Hello”. Their sound and overall style are reminiscent of their “Replay” days. Like BEAST, SHINee has also darkened their hair color for the colder months.
Which concept attracts your attention more? Colorful or beastly?