[K-POP] f(x) : Victoria Becomes New “Jardin Coffee” Girl

f(x)’s Victoria strikes another endorsement deal with coffee company, “Jardin Coffee.”

Details after the cut.

Coffee company “Jardin” announced recently that f(x) Victoria will be endorsing their brand, “Real Coffee”. Recently, many companies have been using girl groups/idols such as SNSD, to advertise their drinks, creating the name of ”Girl-idol Marketing.”

f(x)’s Victoria will be advertising for “Coffee Real”, displaying freshness, just like the coffee. [the coffee is instant, yet tastes like the real thing.]. She has been gaining the support and enthusiasm from high school students and many more.

Victoria was chosen as a model for this coffee brand because she had been showing a bright and fun personality in the reality/entertainment TV shows she is in – which made her perfect for the role of advertising a coffee with six different flavors.

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Tags: Beverages, Business, Coffee, Endorsements, f(x), Food, Girl-idol Marketing, Jardin Coffee, Real Coffee, Shopping, Tea and Coffee, Television program, Victoria